ORIX Mezzanine & Private Equity Provides Add-on Capital to R2integrated for CatapultWorks Acquisition

ORIX Mezzanine & Private Equity provided equity to R2integrated (“R2i”), a current portfolio company, in support of the acquisition of CatapultWorks. The transaction gives R2i the ability to scale strategic marketing service offerings, and brings online and offline brand marketing, as well as demand generation, to a national client base of mid-tier, enterprise and Fortune 500 brands.

CatapultWorks is a Silicon Valley-based integrated demand marketing agency that specializes in combining creative campaigns and content with optimized data, media and teleservices to increase client revenue and drive higher customer engagement. Brands such as Chevron, Citrix, PG&E, ServiceNow and UnitedHealthcare have worked with CatapultWorks to engage existing customers and inspire new relationships.