ORIX Growth Capital, in conjunction with Silicon Valley Bank, recently provided growth capital financing to Impartner, a global pure-play Partner Relationship Management (PRM) leader. The financing from ORIX and Silicon Valley Bank will allow Impartner to further accelerate their already strong growth by increasing sales and marketing expenditures, continuing to capture momentum in the fast-growing PRM market, which analysts estimate could be as large as $5 billion.
“Impartner is a clear innovator in the PRM space,” said Jeff Bede, Co-Head and Managing Director at ORIX Growth Capital. “We recognize the growing PRM market opportunity and Impartner’s differentiated product suite and strong customer traction. We believe Impartner has the right management team and product offering to maintain a leading market position in this sector.”
“Since the acquisition of Impartner (formerly known as Treehouse Interactive) by Kennet Partners in the spring of 2015, Impartner has been on an absolutely explosive growth trajectory driven by companies’ increasing focus on accelerating revenue by embracing indirect channels,” said Bert Young, Impartner’s Chief Financial Officer. “We couldn’t be more pleased to have ORIX and SVB as our investment partners in fueling additional growth, and we appreciate their understanding of the market opportunity and their willingness to grow with the company over time.”
In the past 18 months, Impartner has focused on taking PRM functionality to main street corporations, making powerful PRM functionality available in an out-of-the-box solution that delivers ROI in as few as 30 days. In the process, Impartner has won numerous national and international awards that have turned it into the most award-winning PRM vendor in the market.