ORIX Growth Capital recently completed a financing for Invoca, an AI-powered call tracking and analytics platform that helps marketers get campaign attribution and actionable data from inbound phone calls. With Fortune 500 customers in telecommunications, financial services, insurance, healthcare and home services, Invoca delivers real-time call analytics to help marketers take informed actions based on data generated before and during a phone conversation. As a result, marketers can dramatically improve ROI by driving more revenue-generating calls, increasing conversion rates, personalizing the customer journey and running more efficient campaigns.
“We are pleased to add Invoca, a key innovator in AI-driven call analytics, to our established portfolio of leading Martech companies,” said Jeff Bede, Group Head, ORIX Growth Capital. “The company has a talented management team, and we expect our capital will support further growth and development of Invoca’s differentiated Signal AI product. We have enjoyed working with the Invoca team and look forward to building on our partnership over the coming years.”
“Invoca is uniquely positioned to take advantage of the incredible amount of industry momentum around AI and voice,” said Gregg Johnson, CEO of Invoca. “We’re pleased to be working with ORIX as we accelerate our business to help marketers connect phone calls to the digital customer journey.”