ORIX Growth Capital announced today that it has completed a growth capital investment in RedPoint Global, a leading customer data and engagement platform that provides a single point of control to connect all customer data, determine next best actions in real time and orchestrate interactions across all enterprise touch points. The investment will be used to support the company’s continued growth.
“In today’s environment, proprietary data is among the top competitive advantages a company can possess. This makes having RedPoint’s best-of-breed customer engagement platform mission critical for virtually every organization looking to accurately interpret that data into actionable insights to acquire and retain high-value customers,” said Bill Bishop, Managing Director at ORIX Growth Capital. “In addition to RedPoint’s proven technology, ORIX was very impressed with the operating track record and character of CEO Dale Renner, and the entire RedPoint team. Meeting and interacting with them was a driving factor in our decision to invest. We look forward to our partnership.”
RedPoint Global helps brands transform their customer experience, which includes enterprise and midmarket organizations across many verticals. The company has a rapidly growing user base in the retail, healthcare and financial services industries. RedPoint customers include Keurig Green Mountain, Kingfisher plc, GuideWell, WGBH, Xanterra Parks and Resorts, and many of the world’s best-known brands.
“We have been growing rapidly, helping brands transform their customer experience across the enterprise,” said RedPoint Global CEO and Founder Dale Renner. “To support our growth, we wanted a partner who not only meets our near-term capital needs but one who could easily grow with us. ORIX brought knowledge, flexibility, creativity and a relationship approach consistent with our core values. We look forward to working with the ORIX team.”