ORIX Growth Capital announced today that it has completed a growth capital investment in Tapjoy, a leading provider of marketing automation and monetization solutions for mobile app publishers. The capital will be used to help support Tapjoy’s continued growth and expansion of their mobile ad platform, which has been embedded into more than 270,000 thousand mobile apps with a global reach of more than 520 million monthly active users.
“As the shift from paid content to freemium content continues to accelerate, mobile gaming and app publishers of all sizes are increasingly looking for ways to monetize their applications and engage their users,” said Joel Gragg, Director of ORIX Growth Capital. “Tapjoy is a recognized market leader and trusted partner to thousands of gaming publishers and global advertisers alike. Their platform has achieved a significant scale in terms of overall reach and offers a compelling solution on both the advertising demand and supply side.”
Headquartered in San Francisco, with offices throughout the world, Tapjoy provides the mobile industry’s most complete technology platform to help app developers drive both ad-based and IAP monetization while increasing engagement and retention as well. The company’s platform also enables advertisers to integrate their campaigns into contextually relevant in-app moments when consumers are most receptive to engaging with their ads.
“Our relationship with ORIX Growth Capital has been excellent thus far,” said Matthew Service, CFO & COO of Tapjoy. “ORIX’s long-term focus and flexibility were the key drivers for us to select them as our partner in the next phase of our expansion plan. As we continue our efforts to combine the power of ad-tech and mar-tech into a single platform, we are glad to have the team at ORIX on our side.”