ORIX Growth Capital Invests in Fishbowl Marketing
ORIX Growth Capital announced today that it has extended debt capital to Fishbowl Marketing, a leading provider of restaurant decision sciences and 1:1 marketing automation. The debt facilities help support Fishbowl’s continued growth and expansion of their marketing automation platform.
“Restaurateurs and retailers continue to search for ways to make the most of every customer engagement,” said Todd McDonald, Director of ORIX Growth Capital. “The ability to leverage big data and analytics uniquely positions Fishbowl to address these ongoing challenges, which enables their customers to act on these insights.”
Fishbowl, headquartered in Alexandria, Virginia, provides a robust cloud-based marketing and analytics platform that delivers actionable insights to help restaurants optimize their marketing programs to increase guest traffic, grow sales and improve customer loyalty.
“We have had an excellent relationship with Todd McDonald and the team at ORIX Growth Capital,” said Dev Ganeson, CEO of Fishbowl. “As we enter the next phase of our expansion plan, it was natural for us to take advantage of ORIX’s flexibility and long-term focus to access additional growth capital.”
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